The way people behave is mostly affected by their subconscious mind and is based on emotions. The design of a product has a huge affect on the way in which people emotionally feel connected with - and experience or evaluate a product. A good design creates emotional value and distinguishes a brand from the competition.
Therefore, the design of a product has a direct effect on sales. We believe that well-designed products and packaging are a combination of form and function: attractive, well thought-out and easy to use.